About us

Paul U Bergstöm founded PUB in 1882, making us Stockholm's oldest department store. Overlooking both Hötorget and Drottninggatan in central Stockholm, PUB is at the heart of the city's largest selection of shopping, entertainment and culture.

Our most famous employee is Greta Garbo who started working in our hat shop in 1922 before she was discovered and moved to Hollywood. In fact, her film debut was as a model in commercials for PUB.

Today we have established ourselves as the premier retailer for Swedish fashion and design, featuring brands such as Acne, Carin Wester, GANT, Tiger of Sweden, Fifth Avenue Shoe Repair, Whyred, Dagmar, Acne, Rodebjer, Hope och Minimarket. Come visit us and you'll meet the one thing we can't convey here, our fantastic service.

Welcome to PUB.